Once you reach a certain age, say, anything older than 14, it can become onerous to keep up with the trends. Do people still say trends? We’ll just keep saying it, regardless. Being uncool is considered cool now. It might be, anyway. We’re ever so slightly over the age of 14 so we can’t be sure.

What we can be sure about are beauty and skin care trends. We’re always on top of those, so we thought we’d do up a little cheat sheet on the biggest buzzwords in the business right now. And if anyone wants to return the favor with a cheat sheet on clothing trends, we’d appreciate it. Specifically before this weekend – please include a section on paisley.

Algae

What, you haven’t had a luxurious pond scum facial lately? Seaweed and kelp have long been beauty industry staples, but products and treatments are branching out to other forms of aquatic plant life. Algae is beneficial to skin and hair products because algae naturally guards against the harmful effects of the sun. The heavy hitter you want to look for on ingredient labels is alguronic acid, a protective and potent algal oil.

Overnight masks

You’re probably picturing yourself trying to sleep perfectly still with a thick green mask gooped across your face. That’s what we thought too when we first started hearing about overnight masks. How wonderful! We’d just been wondering how we could destroy one pillowcase per night! Overnight masks aren’t so much masks as they are heavy-duty night creams. When you apply them, you massage until they’re absorbed and then wake up in the morning with plump, hydrated skin.

Dead Sea salt

It seems weird to call the use of Dead Sea salt a trend when its use actually dates back to the ancient Egyptians, but there’s no denying that the benefits of Dead Sea salt are being majorly extolled in dermatologist offices around the globe right now. Not only has Dead Sea salt been shown to be an effective treatment for skin issues like acne and psoriasis, but it’s also been shown to cause a 40% reduction in depth of wrinkling. What does that mean to you? It means get yourself a tube of Dead Sea Premier’s Minerals to Go Active Age Defying Day Cream…today!